PRUDENTIAL CHALLENGE LAB / 360, TV, DIGITAL, FILM, PHOTOGRAPHY, WEBSITE, SOCIAL, PRINT, PR
The average American had $38,000 saved. The problem was never the math.
THE CHALLENGE
The average American has only $38,000 saved for retirement. Why? It turns out some of our biggest financial challenges are caused by our own behaviors and the way our brains are wired.
THE SOLUTION
To help people change the way they think about retirement we partnered with professors from leading universities to create The Challenge Lab, the online hub of an integrated campaign that takes on the behaviors getting in the way of our financial futures. Through 75 pieces of content, experiments, facts, expert articles and interactive tools, we’re helping people who may not know anything about finance to understand something even more important: themselves.
Awards:
Cannes Bronze Cyber Lion
D&AD Yellow Pencil Nominee
Webby Award
Andy Awards, Gold
Andy Awards, Gold Integrated
One Show
Effie Awards, Sustained Success
FCS Awards, Best in Show
FCS Awards, Gold
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How many years will your retirement savings actually last?
PRUDENTIAL OPTIMISM BIAS EXPERIMENT
How much can optimism prevent realistic planning for the future?