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About

I take work all the way, and I lead teams that do the same.

I'm an Executive Creative Director and Group Creative Director based in Los Angeles, with 18 years across art direction, copy, design, production, and strategy. That range is the point. It means I can set the direction and then actually hold the craft, which is rarer than it should be at this level.

I've worked inside brands, not just alongside them.

Apple and Airbnb hired me directly. At YINA I was the most senior creative on the business, embedded with the founders, owning brand strategy end to end and directing the campaigns that came out of it. At Levi's, through AKQA, I partnered with the CMO and retail vertical heads and acted as the bridge between the agency team and Levi's in-house creatives.

I've run agency teams and won the business that fills them.

Teams of 20+ across two offices at AKQA. Sole creative authority across T-Mobile and Metro by T-Mobile at Saatchi & Saatchi, reporting only to the Managing Director. New business wins including BetMGM, Google, and Chobani. At BASIC/DEPT I grew the client roster organically and doubled business with certain clients.

I build social-first.

One hundred-plus creator videos for YouTube's Awesome Stuff Week. 300+ pieces of content for a sustainability campaign. Always-on content for Wild Turkey produced in house on a working cadence. A global social-led voter campaign for Levi's built to be reposted rather than watched. Social activation across four channels in 32 markets on I Shape My World. I've built for the feed rather than resizing into it.

I produce, and I build people who do.

Full production lifecycle from director search and treatments through shoot, edit, and post. I've also built content with internal resources rather than outside crews, and put three staff creatives into the director's chair for the first time, two of them women.

I build with AI, deliberately.

It sits inside how I concept, research, and produce. It moves things faster. It doesn't get to decide anything.

And I built something outside the work.

I co-founded The Broad Exchange in 2009, a 501(c)(3) for women and gender-diverse creatives that grew to 3,000 members. Full story at the foot of this page.

What I'm looking for.

Titles move around from company to company, so here's the range rather than the label. Executive Creative Director, Group Creative Director, Head of Creative, VP Creative. On contract I also take Creative Director engagements • Brand or agency. Contract or full-time. Los Angeles, or remote across the US.

Agencies

Droga5 · AKQA · Saatchi & Saatchi · BASIC/DEPT · Mother · Highdive · Heat, now Deloitte Digital · Argonaut · MRM · POSSIBLE, now VML · Elephant · 360i · MSQ Partners · The Gate · Big Spaceship · 19th & Park · United Entertainment Group · DDB · Ogilvy & Mather · Publicis · Deutsch · StrawberryFrog

In House

Apple · Airbnb · YINA

Brands

Apple · Apple Pay · Apple Card · Apple Gift Card · App Store · Google · YouTube · Samsung · Verizon · T-Mobile · Metro by T-Mobile · Motorola · LG · Cricket Wireless · Optimum · Shopware · Levi's · lululemon · Under Armour · Puma · TRESemmé · Nexxus · EOS · Athena Shave Club · Target · Sam's Club · West Elm · Benjamin Moore · Starbucks · Chobani · Kraft · Kraft Singles · Kraft Parmesan · Cracker Barrel Cheese · Philadelphia Cream Cheese · Oreo · Mondelez · General Mills · Cheerios · Pillsbury · Fiber One · Green Giant · Toaster Strudel · Yoplait · Frito-Lay · Blue Apron · Unilever · Airwick · Silver Oak Wines · Wild Turkey · Canvino · Qahwah House · Yina · Airbnb · Sandals Resorts · Westin · BetMGM · Barbie · KFC · Prudential · UBS · MetLife · Morgan Stanley · Charles Schwab · iShares · Capital Group · PGIM · Ethos · Canon · Olympus · Tylenol · Bayer · UPS · USPS · US Census · NRG · Bloom Energy · Forest Stewardship Council · Daniel's Music Foundation · Michael J. Fox Foundation · Liberty Hill Foundation · The Olympics

 

Awards & Recognition

Cannes Lions Bronze Cyber Lion  ·  D&AD Yellow Pencil Nominee, Digital Marketing  ·  Effie Awards Sustained Success  ·  One Show  ·  Andy Awards Gold, and Gold Integrated ·  Webby Awards People's Voice Winner, Accessible Technology, 2024  ·  People's Voice Winner, Apps and Software, 2023  ·  People's Voice Winner, Best Native Advertising  ·  Winner, Prudential Challenge Lab  ·  Honoree, Verizon Innovative Learning HQ  ·  contributor to BASIC/DEPT's Webby Agency of the Year ·  Anthem Awards Silver, Diversity, Equity & Inclusion, 2024  ·  FCS Awards Best in Show and Gold  ·  The Beauty Shortlist Best Skincare Brand, USA and Canada

Press

Last Week Tonight with John Oliver  ·  Freakonomics Radio  ·  Forbes  ·  TechCrunch  ·  CNBC  ·  LBB  ·  The Drum  ·  DigiDay  ·  9to5Mac  ·  MacRumors  ·  Social Media Today  ·  Complex  ·  Highsnobiety

The Broad Exchange

 

I co-founded The Broad Exchange in 2009. It started as small dinner circles, women sitting face to face and building the inner circle of people who could actually help each other rise. It grew into panels and partnerships with agencies, production companies and brands including MatchaBar, Hal's New York and Alice & Olivia.

When Covid ended in-person gathering I rebuilt the format. No brief, just a community that needed something. I sourced a streaming startup, negotiated pilot terms as their test-and-learn client, and co-designed a fully branded live experience with a green room for speakers. I hosted it on camera, taking questions from viewers live, while the rest of the board moved into production and support. The community held together and kept growing.

It grew to 3,000 members, spanning early career to C-suite, focused on turning talk into action.

One of our programs became a case study of its own. #IRESOLVE was built around a single design question: what does a space need to hold so strangers feel safe enough to be vulnerable with each other. It became a live event, a portrait installation and a film, covered by LBB, Shots, Working Not Working and Milk.xyz. See #IRESOLVE →

thebroadexchange.com

 
 
 
SEE MY WORK