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About

I take work all the way, and I lead teams that do the same.

 
 

I'm an Executive Creative Director and Group Creative Director based in Los Angeles, with 18 years across art direction, copy, design, production, and strategy. That range is the point. It means I can set the direction and then actually hold the craft, which is rarer than it should be at this level.

I've worked inside brands, not just alongside them.

Apple and Airbnb hired me directly. At YINA I was the most senior creative on the business, embedded with the founders, owning brand strategy end to end and directing the campaigns that came out of it. At Levi's, through AKQA, I partnered with the CMO and retail vertical heads and acted as the bridge between the agency team and Levi's in-house creatives.

I've run agency teams and won the business that fills them.

Teams of 20+ across two offices at AKQA. Sole creative authority across T-Mobile and Metro by T-Mobile at Saatchi & Saatchi, reporting only to the Managing Director. New business wins including BetMGM, Google, and Chobani. At BASIC/DEPT I grew the client roster organically and doubled business with certain clients.

I produce, and I build the people who do.

Full production lifecycle from director search and treatments through shoot, edit, and post. I've also built content with internal resources rather than outside crews, and put three staff creatives into the director's chair for the first time, two of them women.

I build with AI now, deliberately.

It sits inside how I concept, research, and produce. It moves things faster. It doesn't get to decide anything.

And I built something outside the work.

I co-founded The Broad Exchange in 2009, a 501(c)(3) that started as dinner circles and is now a 3,000-member network of women and gender-diverse creatives, early career to C-suite. When Covid ended in-person gathering I rebuilt the whole format as live virtual programming with a streaming partner and hosted it on camera myself.


Recognition

Cannes Lions Bronze Cyber Lion  ·  D&AD Yellow Pencil Nominee, Digital Marketing  ·  Effie Awards Sustained Success  ·  One Show  ·  Andy Awards Gold, and Gold Integrated ·  Webby Awards People's Voice Winner, Accessible Technology, 2024  ·  People's Voice Winner, Apps and Software, 2023  ·  People's Voice Winner, Best Native Advertising  ·  Winner, Prudential Challenge Lab  ·  Honoree, Verizon Innovative Learning HQ  ·  contributor to BASIC/DEPT's Webby Agency of the Year ·  Anthem Awards Silver, Diversity, Equity & Inclusion, 2024  ·  FCS Awards Best in Show and Gold  ·  The Beauty Shortlist Best Skincare Brand, USA and Canada

Press

Last Week Tonight with John Oliver  ·  Freakonomics Radio  ·  Forbes  ·  TechCrunch  ·  CNBC  ·  LBB  ·  The Drum  ·  DigiDay  ·  9to5Mac  ·  MacRumors  ·  Social Media Today  ·  Complex  ·  Highsnobiety

Agencies

Droga5 · AKQA · Saatchi & Saatchi · BASIC/DEPT · Mother · Highdive · Heat, now Deloitte Digital · Argonaut · MRM · POSSIBLE, now VML · Elephant · 360i · MSQ Partners · The Gate · Big Spaceship · 19th & Park · United Entertainment Group · DDB · Ogilvy & Mather · Publicis · Deutsch · StrawberryFrog

Brands

Apple · Apple Pay · Apple Card · Apple Gift Card · App Store · Google · YouTube · Samsung · Verizon · T-Mobile · Metro by T-Mobile · Motorola · LG · Cricket Wireless · Optimum · Shopware · Levi's · lululemon · Under Armour · Puma · TRESemmé · Nexxus · EOS · Athena Shave Club · Target · Sam's Club · West Elm · Benjamin Moore · Starbucks · Chobani · Kraft · Kraft Singles · Kraft Parmesan · Cracker Barrel Cheese · Philadelphia Cream Cheese · Oreo · Mondelez · General Mills · Cheerios · Pillsbury · Fiber One · Green Giant · Toaster Strudel · Yoplait · Frito-Lay · Blue Apron · Unilever · Airwick · Silver Oak Wines · Wild Turkey · Canvino · Qahwah House · Yina · Airbnb · Sandals Resorts · Westin · BetMGM · Barbie · KFC · Prudential · UBS · MetLife · Morgan Stanley · Charles Schwab · iShares · Capital Group · PGIM · Ethos · Canon · Olympus · Tylenol · Bayer · UPS · USPS · US Census · NRG · Bloom Energy · Forest Stewardship Council · Daniel's Music Foundation · Michael J. Fox Foundation · Liberty Hill Foundation · The Olympics

What I'm looking for.

Executive Creative Director, Group Creative Director, Head of Creative, VP Creative. Brand or agency. Contract or full-time. Los Angeles or remote across the US.