Holiday shopping becomes as easy as a tap.

Tasked with making Apple Pay the go-to way to pay for gifts for the holiday season, the team decided to lean on 
a simple behavior that people have gotten used to—Tap. 
Tap-to-pay was a familiar concept for most consumers so we built on it, creating a program that incentivized new Apple Pay users with exclusive deals at the places they’re already shopping. With the simple message ‘Tap. Pay. Gift’ we demonstrated how simple, easy, and secure holiday shopping can be.

For this campaign the team also created a collection of assets that included colors, iconography, and motion graphics that worked across web, emails and OOH.