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PRUDENTIAL LONGEVITY EXPERIMENT

How many years will your retirement savings actually last? 

 
 

Awards:

FCS AWARDS: Best in Show & Gold 2015

 

D&AD: Nomination
 

It’s hard to visualize how much money will be needed for retirement, and there are many human behaviours stand to hold us back for getting there – from thinking we have all the time in the world, to wanting immediate gratification. And the fact that we’re living longer than we used to means, we have to save more than we probably have budgeted.

This social experiment takes on some of these human behaviors getting our way of saving money. It engaged over 100 people to visualize on a large scale how much money they think they’ll need to retire. What most people came to realize was that a retirement could last them upwards of 40 years, impacting the amount of money they would need to have when retire and were inspired to think about saving for retirement differently.

The campaign has made an impact on culture, with this spot being featured for being relatable by freakonomics as well as on John Oliver's Last Week Tonight where he spoke to the unnecessary complexity of the financial industry.

:60 TVC

:30 TVC

Behind the Scenes

 
 

Press:

FREAKONOMICS:
How to Make a Smart TV Ad

 

LAST WEEK TONIGHT WITH JOHN OLIVER: Retirement Plans